Some self-proclaimed email marketing experts (I call them the “egg-sperts”) will tell you “quality over quantity”. I’ll tell you they’re only half right. Yes, each email you send must be high quality (which is where you provide both value and entertainment to your email list). But it shouldn’t be a case of quality over quantity. Instead, you should be combining quality with quantity.
Let’s say a potential prospect is on your website. Just how do you persuade them to opt-in to your email list? Well, the best way is to make sure you’ve got a compelling headline in your opt-in box. You haven’t got much space and many words to play with here. So you need to concisely state the benefits people will get from opting in.
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