Email marketing is all about profiting from the emails you send to your subscribers. Before that can happen, you have to work links for offers into your messages.
If there’s one skill you should be working on to become a better and more profitable email marketer, it is copywriting. Yes, you heard that right.
This may sound a bit harsh, but if you’re not testing your opt-in forms, you’re leaving a lot of money on the table. Let’s start by talking about why this holds true and then I’ll give you a quick rundown of how you can get started with testing.
Take a look at the lead magnet you’re currently using. The first thing I want you to do is really look at it and decide if it’s still the best option for the type of subscribers you’re trying to get on your list.
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